The team built new security features and installed new servers to handle the volume of online activity. Another common question asked by customers was: When can I check my account balance on the website?Ī small task force was established to take actions on building better online experiences for customers. It was one of Wells Fargo’s first learning curves in understanding customers’ expectations online. Customers used the built-in feedback button to submit their frustration and disappointment with the slow speed. Unfortunately, with dial-up internet access the norm, the colorful stagecoach pictures downloaded one line at a time and took several minutes to load the whole site. Photo Credit: Wells Fargo Corporate Archives. Launched in 1994, the Wells Fargo website was mainly informational at first. Wells Fargo started offering online account access through Prodigy in 1989, and by the mid-1990s it found that only about 10,000 of its 3.5 million customers used the service. Customers had to use floppy disks and dial up modems to connect to their information.
#WELLS FARGO ONLINE CHECKING ACCOUNT SIGN IN SOFTWARE#
Customers had to buy a software package and pay a monthly fee for their software’s subscription in addition to any fees charged by their bank. The sophisticated system had severe drawbacks. They could also transfer money, read news, play games, and even order groceries online using the community bulletin feature. Customers using the Prodigy service were able to access their bank accounts from the comfort of home for the first time.
Prodigy, owned by Sears, offered a secure network that Wells Fargo and other banks and businesses allowed to access their own company computer systems. Other software companies realized that there was potential to become the platform of choice for customers to do their banking. Customers still had to input their transactions by hand, and there was no way for them to easily import a spreadsheet from the bank. Wells Fargo saw the potential for customer convenience, and agreed to sell the software in its branches. It allowed customers to keep detailed financial histories and even print checks. In 1984, technology company Quicken launched its new bookkeeping software.
Demonstration of Quicken software’s check register (left) and check printing (right) features in 1984.
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